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Client: Davis & Dean
Location: China
Industry: Event Building Systems
Date: August 2019
Project Lead: Chris Augustine
Overview
AUSMA, a Chinese manufacturer of electrical components, partnered with The FYI Group of Companies to penetrate new markets and enhance their digital presence. The project involved web development, maintaining SEO, content creation, SEO paid ads, and designing billboards to increase brand visibility and market reach.
Objectives
- Develop a professional website for AUSMA to showcase their products and services.
- Maintain and optimize SEO to improve search engine rankings and organic traffic.
- Create engaging content to attract and retain customers.
- Implement SEO paid advertising campaigns to drive targeted traffic and leads.
- Design billboards and other promotional materials to enhance brand visibility.
Strategy
The FYI Group adopted a meticulous approach to meet the objectives:
Objectives
1. Web Development:
- Conducted a detailed analysis of AUSMA’s requirements and target audience.
- Designed a modern, visually appealing website that reflects the company’s brand and product offerings.
- Developed the website using the latest technologies to ensure responsiveness, functionality, and SEO optimization.
2. SEO Optimization and Maintenance:
- Conducted keyword research to identify relevant search terms for AUSMA’s products.
- Implemented on-page SEO techniques, including meta tags, keyword-rich content, and internal linking.
- Regularly updated and optimized the website to maintain and improve search engine rankings.
3. Content Creation:
- Developed high-quality content, including product descriptions, blog posts, and case studies, to engage and inform potential customers.
- Created compelling copy for website pages, email campaigns, and social media posts.
- Ensured consistency in branding and messaging across all content.
4. SEO Paid Advertising Campaigns:
- Launched targeted ad campaigns on search engines and social media platforms to reach potential customers.
- Utilized advanced targeting options to reach specific demographics interested in electrical components.
- Monitored and optimized ad performance to maximize ROI and lead generation.
5. Billboard Design and Promotion:
- Designed visually appealing billboards and promotional materials to enhance brand visibility.
- Strategically placed billboards in high-traffic areas to reach a broader audience.
- Coordinated with local advertising agencies to ensure effective execution of the billboard campaigns.
Results
- Website Launch: Successfully launched a professional and user-friendly website, resulting in increased user engagement and positive feedback.
- Improved SEO: Enhanced search engine rankings and visibility, leading to a 45% increase in organic traffic.
- Effective Ad Campaigns: Achieved a 3.5x return on investment (ROI) for SEO paid advertising campaigns.
- Content Engagement: Increased online presence with a significant rise in content interaction and customer inquiries.
- Brand Visibility: Successfully penetrated new markets with strategically placed billboards, resulting in increased brand recognition.
Conclusion
The FYI Group of Companies effectively enhanced AUSMA’s digital presence and market reach through comprehensive web development, SEO optimization, content creation, targeted advertising, and billboard design. The collaboration resulted in increased visibility, enhanced engagement, successful market penetration, and improved lead generation.
Testimonial
“The FYI Group’s expertise in web development, SEO, content creation, and advertising has significantly improved our market presence and visibility. Their strategic approach and professional services have been invaluable to our success in penetrating new markets. We highly recommend their services.” – Davis & Dean
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