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Client: Eksentrik Gin
Date: Ongoing
Project Lead: Chris Augustine
Overview
Eksentrik, a premium gin brand, partnered with The FYI Group of Companies to build their brand from the ground up. The project involved everything from logo design and creating a full corporate identity (CI) to launching the product into the market. The comprehensive approach included activations, influencer marketing, and securing placements in major retailers such as Spar, Makro, and Takealot.
Objectives
- Develop a strong and recognizable brand identity for Eksentrik Gin.
- Create a comprehensive corporate identity (CI) that reflects the brand’s essence.
- Launch the product into the market and secure placements in major retailers.
- Implement activations and influencer marketing campaigns to drive brand awareness and engagement.
- Manage the brand as if it were our own business, ensuring consistent growth and visibility.
Strategy
The FYI Group adopted a holistic approach to meet the objectives:
Objectives
1. Brand Development:
- Designed a unique and visually appealing logo that captures the essence of Eksentrik Gin.
- Created a full corporate identity (CI), including packaging, labels, business cards, and promotional materials.
- Developed brand guidelines to ensure consistency across all marketing channels.
2. Market Launch:
- Developed a comprehensive launch strategy to introduce Eksentrik Gin to the market.
- Coordinated with distributors and retailers to secure placements in Spar, Makro, and Takealot.
- Conducted market research to identify target demographics and optimize marketing efforts.
3. Activations and Influencer Marketing:
- Planned and executed brand activations to create buzz and engage with potential customers.
- Collaborated with influencers to promote Eksentrik Gin on social media and other platforms.
- Organized events and tastings to increase brand visibility and consumer engagement.
4. Brand Management:
- Managed all aspects of the brand, including marketing, advertising, and public relations.
- Developed and implemented strategic marketing campaigns to drive brand awareness and sales.
- Provided ongoing support and analysis to optimize marketing efforts and ensure brand growth.
Results
- Brand Establishment: Successfully created a strong and recognizable brand identity for Eksentrik Gin.
- Market Presence: Secured placements in major retailers such as Spar, Makro, and Takealot, increasing product availability and visibility.
- Engagement and Awareness: Achieved significant brand awareness and engagement through activations and influencer marketing.
- Sales Growth: Drove substantial sales growth through strategic marketing campaigns and effective brand management.
- Consistent Growth: Ensured consistent brand growth and visibility by managing the brand as if it were our own business.
Conclusion
The FYI Group of Companies successfully built and launched Eksentrik Gin into the market, creating a strong brand identity and securing placements in major retailers. The comprehensive approach, including activations, influencer marketing, and ongoing brand management, resulted in increased brand awareness, engagement, and sales growth.
Testimonial
“The FYI Group’s expertise in brand development, marketing, and management has been instrumental in the success of Eksentrik Gin. Their strategic approach and dedication to our brand have significantly boosted our visibility and sales. We highly recommend their services.” – Eksentrik Gin
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