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Client: TransUnion for Volvo South Africa
Industry: Automotive
Date: Once off Project
Project Lead: Chris Augustine
Overview
TransUnion, a global information and insights company, partnered with The FYI Group of Companies to execute an SMS campaign for Volvo South Africa. The objective was to enhance customer engagement and drive sales. The project included running the SMS campaign and providing detailed ROI and statistical analysis.
Objectives
- Execute a targeted SMS campaign for Volvo South Africa to increase customer engagement and drive sales.
- Provide detailed ROI and statistical analysis to measure the effectiveness of the campaign.
Strategy
The FYI Group adopted a data-driven approach to meet the objectives:
1. Campaign Planning:
- Conducted an analysis of Volvo South Africa’s target audience and campaign goals.
- Developed a strategic plan for the SMS campaign, including message content, timing, and audience segmentation.
2. SMS Campaign Execution:
- Crafted compelling and personalized SMS messages to engage the target audience.
- Scheduled and sent out SMS blasts to the selected audience segments at optimal times.
- Monitored the campaign in real-time to ensure delivery and engagement rates.
3. ROI and Statistical Analysis:
- Collected and analyzed data on SMS delivery, open rates, click-through rates, and conversions.
- Calculated the return on investment (ROI) based on the campaign’s performance and impact on sales.
- Provided detailed reports and insights to TransUnion and Volvo South Africa, highlighting key metrics and areas for improvement.
Results
- High Engagement: Achieved a high open rate and engagement with the SMS campaign, indicating effective targeting and messaging.
- Increased Sales: The campaign resulted in a measurable increase in inquiries and sales for Volvo South Africa.
- Positive ROI: Demonstrated a positive return on investment (ROI) through detailed statistical analysis.
- Valuable Insights: Successfully launched the kids’ story initiative, raising significant funds for a charitable cause.
- Audience Growth: Provided actionable insights and recommendations for future campaigns based on the statistical analysis.
Conclusion
The FYI Group of Companies successfully executed a targeted SMS campaign for Volvo South Africa on behalf of TransUnion. The campaign resulted in high engagement, increased sales, and a positive ROI, supported by detailed statistical analysis and insights.
Testimonial
“The FYI Group’s strategic approach and expertise in running SMS campaigns have significantly boosted our customer engagement and sales. Their detailed analysis and insights have been invaluable. We highly recommend their services.” – TransUnion for Volvo South Africa
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